Sharrow Consulting Group

Consulting Services

Our Team

Resources

About SCG

People Expertise

Functional Expertise

Jim Graf

Gary Rosenfield

Our Team

It is our great pleasure to introduce you to the SCG team. We believe our associates to
be the finest single group of industry experts and advisors available to the homebuilding market. Not least of all, this team is committed to practicing business honestly, and building trust in all of our relationships. This means that you can rely on your SCG consultant to find practical solutions uniquely suited to your corporate culture.

Click the names at left for biographies.

Gary Rosenfield

Specialties

• Accelerating sales by developing and executing integrated marketing strategies, includ-ing brand building and marketing communications plans, as well as product development.

• Generating cost savings through disciplined marketing processes and return on investment analysis.

• Developing the marketing team, including organizational structure, roles, performance metrics, as well as training and development programs.

• Creating teamwork and alignment within the organization, especially between the marketing and sales groups.

• Understanding market trends, the competition, and the customers.

Professional Background

• Over 25 years in multiple consumer and industrial products segments, with 15 years in the building products and hardware/home improvement industries. Experience includes:

– Vice President/General Manager, Timberlake Cabinet Company, division of American Woodmark Corporation

– Vice President, Marketing and Product Management, Price Pfister, division of Black & Decker Corporation

– Multiple executive positions in four divisions, Black & Decker Corporation

• Expertise in all areas of marketing, sales, service and retail operations

• Brandeis University, BA

Gary Rosenfield
VP, Associate Partner

Ed Andriessen

Specialties

• Understanding management, sales and professional development needs and designing interventions that fit within the existing values of the organization.

• Developing strong performers into excellent managers and leaders through assessment, training and coaching.

• Designing and improving internal processes with quality management tools to reduce errors and generate profits.

• Creating an effective management team through analysis, consulting training, and facilitation.

• Building motivation with compelling group events that focus on specific improvement or skill building goals within the homebuilding organization.

Professional Background

• Thirty years experience in sales, sales management, quality consulting and training for residential homebuilders. Experience includes:

– Ryan Homes, Division Sales and Marketing Manager, NJ South

– K. Hovnanian Homes
• National Training & Development Specialist, Management & Professional Development
• Internal Consultant/Process Redesign, Sales to Closing
• Regional Quality Manager
• Area Sales Manager, PA & South NJ

• Heartland Building Group, Director of Sales and Marketing

• As Co-Director of the Princeton Center for NLP, or Neuro-Linguistic Programming, active in helping people tap their own resources and improve communications for better results

• Award-winning speaker with experience presenting to wide variety of audiences on sales, management and personal development

• Contributer to the 2006 ASTD Organization Development & Leadership Sourcebook

Ed Andriessen
VP, Associate Partner

Carmen Boston Smith

Specialties

• Change Management able to guide leadership through time of change to help meet business needs

• Facilitate leadership teams through organization design, including needs assessment, diagnosis, transition planning, succession planning and leverage talent pipeline to create the most effective infrastructure

• Identify strategies to obtain top talent; develop methods for integration and retention

• Design and/or facilitate group development activities, i.e., team-building programs

• Communicate Affirmative Action/EEO policies and procedures and how they affect HR polices and practices

• Develop and implement total rewards systems linked to organization performance goals

Professional Background

• Diversified generalist experience in strategic human resources planning, employee relations, recruitment, compensation, training and organizational development

– Ten years of Human Resources Management experience with General Electric

– Nine years of operations experience with Highmark Blue Cross

• Heartland Building Group, Director of Sales and Marketing

• Trained and certified in Executive Talent Assessment process

• Strong project management skills; Six Sigma certified

• Point Park College, Bachelors in Human Resources Management

Carmen Boston Smith
VP, Associate Partner

Eileen Connolly, Ph.D.

Specialties

• Improve organizational effectiveness through leadership assessment and coaching

• Assess individual’s personality for match to culture and team

• Create development action plans based on individual learning styles

• Implement and interpret 360-degree feedback systems

• Work with teams and individuals encountering interpersonal difficulties

Professional Background

• Over 25 years psychological experience with individuals and corporations

• Specializes in testing for purposes of selection and management development

• Licensed and certified in many management development tools like Assess, the Expert System, ASSESS 360, Acumen, Hogan Leadership Profiles, and Leadership Effectiveness Analysis

• BA in Sociology, MA in Social Work from Rutgers University

• Ph.D. in Counseling Psychology from Temple University

• Member of the American Psychological Association, American Psychological Type, and National Association of Female Executives

Eileen Connolly, Ph.D.
VP, Associate Partner

Greg Lingo

Specialties

• Providing critical analysis and problem solving through precise implementation until end result is reached.

• Helping to breathe new life into underutilized or underdeveloped human and physical capital with solutions that ethically respects the people, land, and communities that are touched.

• Maximizing assets by serving as a strategic business analyst, planner, developer, builder, landlord, investor and community partner.

• Expertise in customer service, sales, marketing, employee retention, construction, design, situational leadership, finance, land acquisition and development.

Professional Background

• Thirteen years in homebuilding industry working for the most profitable public company in the industry; NVR, Inc.

• Division and Sales Management experience with Ryan Homes. Responsible for profitability and market growth in areas of DE, PA, MA and NJ. Doubled Ryan Homes' sales performance, lot acquisition and market share.

• Regional Management experience with NVHomes. Led and managed luxury homebuilder in the Eastern Shore markets. Responsible for P&L of region with $190,000,000 in revenue while also overseeing land acquisition, customer relations, Sarbanes Oxley Compliance and the growth and training of 90 employees. Market share quadrupled, despite current housing slowdown.

• Designed management consulting service to improve processes and enable enterprises to better focus on their core businesses.

• Cornell University, Bachelor of Science, Civil and Environmental Engineering

• Villanova University, Master of Business Administration

Greg Lingo
VP, Associate Partner

Tools

Operational Excellence

Marketing

Mortgage

Visit our sister company The Sharrow Group

Bill Carpitella

Specialties

• Directs effective change in work environments at the corporate & division level

• Maximizes leadership potential to help companies transition successfully

• Provides comprehensive due diligence to assure successful Mergers & Acquisitions

• Plans/manages cultural transformation to exceed management’s expectations

• Provides strategic support to companies with sales from $20M to $1B in sales

Background

• Over 10 years as a leader in the building industry, working for Top 10 builders
– Sr. VP, K. Hovnanian Enterprises
– VP, Pulte Homes

• Thirty-year career driving successful business initiatives

• Frequently recognized and published in international trade magazines

• Prior to homebuilding, a leader in non-union service, manufacturing and distribution businesses

Deborah Sullivan

Specialties

• Write and implement efficient work schedules, policies, programs and procedures

• Coordinate resources for on-time delivery

• Manage day-to-day operations, including facility management and travel arrangements

• Provide administrative, budgeting and accounts receivable support to clients

Background

• Over 10 years of experience in outside services sales

• Ten years experience in planning, organizational development, and general administrative management

• Continuous industry training

• Demonstrated talent for recruiting, interviewing, hiring, directing and supervising

• Proven experience in research and customer relationship management

• Consultant to organizations ranging from 1 to 1000 employees

Bill Carpitella
CEO, The Sharrow Group of Companies

Deborah Sullivan
Director of Operations

Jim Graf

Specialties

• Turn existing mortgage divisions into profit drivers for builders of all sizes

• Develop mortgage participation strategy for builders without current mortgage presence

• Develop strategies to capture first-time homebuilder market share, through consumer education programs and first time buyer seminars

• Design advertising programs for builders to increase affordable housing volume

• Create and implement mortgage processes and procedures to save cycle time and increase customer satisfaction

Professional Background

• Over thirty years in mortgage banking, working with builders of all sizes and buyers of all income brackets

– Home Gift USA Charities, Inc., President. Manage a rapidly growing down payment assistance organization, uniting national builders, lenders, realtors and faith-based organizations to expand homeownership

– Nehemiah Corp. of America, Consultant. Launched FHA-approved Down Payment Assistance Program, worked with builders to utilize the program to increase affordable housing volume

– K. Hovnanian Mortgage, Inc., SVP Production and Operations. Improved customer satisfaction from 60% to 90%. Created processes that resulted in industry leading four-day process time

– Sears Mortgage Corporation, SVP

– ICM Mortgage, a subsidiary of Pulte Home Corporation, SVP

• Personal and professional commitment to expanding homeownership on both micro and macro levels, providing buyers with consumer credit assistance, better affordable
housing, and financial assistance programs

• Creative strategic and tactical consultant guided by personal ethics and
commitment to solutions that benefit builders and buyers

Jim Graf
VP, Partner

C. Bradford McLeod

Specialties

• Diagnose organizational needs, facilitate solutions within the context of culture and strategy

• Advise top executives faced with new roles and challenges, ensuring a successful first 100 days

• Assess teams for fit and provide actionable insights for performance improvement

Professional Background

• Over thirty years experience in executing human capital strategies that deliver measurable results

– Executive Vice President/CHRO, Outsourcing Solutions, Inc.

– VP Human Resources, Pulte Homes North

– Director, National Human Resources Operations and Planning, Deloitte & Touche

– Hands on tactical experience in talent management with both Procter & Gamble and PepsiCo

• Ohio Wesleyan University, BA

Brad McLeod
VP, Associate Partner