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People Expertise

Ed Andriessen

Bill Carpitella

Eileen Connolly

Greg Lingo

Brad McLeod

Carmen Boston Smith


Functional Expertise

Jim Graf

Gary Rosenfield

Our Team

It is our great pleasure to introduce you to the SCG team. We believe our associates to
be the finest single group of industry experts and advisors available to the homebuilding market. Not least of all, this team is committed to practicing business honestly, and building trust in all of our relationships. This means that you can rely on your SCG consultant to find practical solutions uniquely suited to your corporate culture.

Click the names at left for biographies.

Gary Rosenfield

Specialties

• Accelerating sales by developing and executing integrated marketing strategies, includ-ing brand building and marketing communications plans, as well as product development.

• Generating cost savings through disciplined marketing processes and return on investment analysis.

• Developing the marketing team, including organizational structure, roles, performance metrics, as well as training and development programs.

• Creating teamwork and alignment within the organization, especially between the marketing and sales groups.

• Understanding market trends, the competition, and the customers.

Professional Background

• Over 25 years in multiple consumer and industrial products segments, with 15 years in the building products and hardware/home improvement industries. Experience includes:

– Vice President/General Manager, Timberlake Cabinet Company, division of American Woodmark Corporation

– Vice President, Marketing and Product Management, Price Pfister, division of Black & Decker Corporation

– Multiple executive positions in four divisions, Black & Decker Corporation

• Expertise in all areas of marketing, sales, service and retail operations

• Brandeis University, BA

Gary Rosenfield
VP, Associate Partner

 

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