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Marketing
Great homes and premier customer service are vital, but you need more to grow your business in today’s environment. Increasing the productivity of your marketing investment and effectively positioning your brand will drive sales and profits, week in and week out.
Sharrow Consulting Group (SCG) can help. Focused on homebuilders, we bring practical experience to bear in customizing proven marketing approaches to your needs. Our primary marketing specialist is Gary Rosenfield, SCG Vice President and Associate Partner, who has held executive positions with Black and Decker, Price Pfister, and Timberlake Cabinet Company. Because of his breadth of expertise in brand marketing, product development, market research, sales leadership, retailing and service operations, Gary is ideally positioned to help you develop your brand, your marketing programs, your marketing organization, and the internal processes to dramatically improve your performance.
We can help you drive your sales, leverage your marketing dollars, and develop your organization to support your goals through:
• Building your brand image
• Positioning vs. your competition
• Creating high impact promotions
• Enhancing the homebuyers’ experience
• Increasing return on marketing investment
• Developing your marketing organization
• Implementing process improvement
• Reducing or leveraging marketing expenses
