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Scenarios
“We need to create a niche and differentiate ourselves from the competition.”
“We’re turning over houses on time, but post-sale service costs are astronomical.”
“We’re looking to introduce a new product line or move into a new market.”
“As newly-appointed CEO/President, I need to get my team onboard & show results fast.”
“In order to compete, we need everyone on board and motivated.”
“We need to create a niche and differentiate ourselves from the competition.”
Creating a clear vision that draws exclusively on your company's strengths, rather than keeping up with competitors, and instilling that vision throughout the organization is difficult, yet crucial to your short and long-term success.
SCG services may include:
• FastTrack vision workshop (a 2-day session proven to gain agreement on current state conditions and future state needs in terms of business strategy)
• Generalist consulting and executive coaching
“We’re excited about a real shift in strategy, and feel confident in real return, but are struggling to manage the change at all levels.”
Successful implementation of strategy plays out at every level in your company. Natural resistance to change often requires outside, non-political guidance and assistance. From hiring and developing the skills needed, to performance management, pay and reward, every people system works together to realize your strategy into the day-to-day.
SCG services may include:
• Product design improvements
• IT system implementation
• HR audit
• Training design and train-the-trainer
• Performance management
- Pay-for-performance design
- Competency modeling and assessment, job description design
- Hiring and recruitment consulting
• Team building and executive coaching
“I need to lower my carrying costs, and believe that closing on time would really impact my customer satisfaction.”
Process and quality improvements have a snowball effect on profits. Incremental improvements in process, systems, cost controls and building methods add up to days earlier closing dates, lowering carrying costs and increasing total capacity, and ongoing customer satisfaction, which results in lower post-closing service costs, and higher customer referral rates.
SCG services may include:
• Process improvement
• Architecture/product design
“Between consumer confidence rates and talk of the bubble, we need to look to upgrade our sales department.”
Regardless of the market, builders can realize real growth by focusing on building a strong sales function. Beyond order-takers, a strong sales team can build neighborhoods by developing relationships and assisting throughout the process. This means lower carrying costs and increased customer referral rates, by providing an exceptional experience at every step of the sales process.
SCG services may include:
• Image studies and buyer preference research
• Design center consulting and option center design and outsourcing
• Sales training
• MindPower™ sales management coaching
• Compensation design
“We’re turning over houses on time, but post-sale service costs are astronomical.”
In the excitement over a new house, customers become disenchanted quickly with incomplete punchlist items, repairs and touch-ups after closing. This directly impacts your customer referral rating. Minimizing the need for service, and creating a means for quick, efficient repairs, means measurable results.
SCG services may include:
• Process improvement
• Organizational restructuring, to better serve customers needs throughout the sales process
• Compensation design, to target desired behaviors
“We’re looking to introduce a new product line or move into a new market.”
A shift in strategy means more than just a change in product design, but can pay off in real growth and smoother cycles. Whether active adult, multi-family, or your traditional product in a new region, solid research is key. Then take care to reflect the change in the needs and behaviors of every department.
SCG services may include:
• Feasibility studies
• Market research and buyer preference research
• Organizational restructuring
• People system changes, based on competency needs
• Executive coaching
“As newly-appointed CEO/President, I need to get my team onboard and show results fast.”
The first 100 days of a new appointment is key. Political issues and the complexities of relationships with and within the existing team create further complication. As a trusted, neutral advisor, SCG can provide a strategic sounding board and valuable skill assessment and insights.
SCG services may include:
• Executive coaching
“In order to compete, we need everyone on board and motivated.”
Imagine if every member of your organization, from sales to backroom operations to construction kept quality and cycle time forefront in their day-to-day jobs. The way you pay has (often unexpected) impact, but is not the only motivator or demotivator. SCG can design people systems that drive results.
SCG services may include:
• Performance management, including 360 degree feedback
• Leadership training
• Pay-for-performance design
“Our buyers want what they see in our models; they end up confused and dissatisfied when our options process isn’t in synch.”
Model homes that accurately reflect both buyer trends and your option and upgrade program leads to higher sales. Thoughtfully and creatively designed model merchandising can demonstrate a builder's standard and various upgrade options, serving as an extended showroom for options sales. SCG can help make your models work harder for you, with services ranging from consulting to complete on-site design and option staffing.
SCG services may include:
• Model design and brand-building consulting
• Complete, outsourced design center operations